IAB UK Member Vault

Insight, opinion and events from IAB UK members

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A man and woman play console and handheld games together on a couch.
Activision Blizzard Media
blog

Why multiplatform players are more likely to embrace advertising

Why multiplatform players are more likely to embrace advertising
A picture of a smart speaker glowing red and purple against a black background
AudioStack
blog

Riding the wave of AI audio evolution

Riding the wave of AI audio evolution
An image of someone's mouth with soundwaves coming out
AudioStack
Research Study & Guide

What is a radio commercial maker?

What is a radio commercial maker?
Navigating the Changing Landscape of Digital Advertising with Goodway Group
Eyeota
podcast

Navigating the changing landscape of digital advertising with Goodway Group

Navigating the changing landscape of digital advertising with Goodway Group
sport audience
Eyeota
Research Study & Guide

How to target sports event audiences

How to target sports event audiences
man typing on a laptop
Eyeota
Research Study & Guide

Mastering B2B audience data eBook

Mastering B2B audience data eBook
A picture of people walking past a digital-out-of home ad
Advertima Vision AG
blog

The effectiveness of standard digital signage vs Advertima Audience AI

The effectiveness of standard digital signage vs Advertima Audience AI
Two women laughing, one has a phone in her hand
Hivestack by Perion
blog

The Power of Omnichannel Advertising: Elevating engagement with programmatic DOOH

The Power of Omnichannel Advertising: Elevating engagement with programmatic DOOH
A young man plays games on his phone in the kitchen
Activision Blizzard Media
blog

Media Insights: Gamers vs. non-gamers

Media Insights: Gamers vs. non-gamers
A man at a computer
Experian
blog

Google’s cookie turnaround

Google’s cookie turnaround
A picture of two cookies on a plate
SBS
blog

Why Google’s cookies decision should accelerate change from advertisers

Why Google’s cookies decision should accelerate change from advertisers
working
Eyeota
Research Study & Guide

How to target back-to-school shoppers guide

How to target back-to-school shoppers guide

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